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5 Ways To Lose First-Time Donors & How You Can Fix It Now

5 Ways To Lose First-Time Donors & How You Can Fix It Now

by Mary Hackett | Aug 7, 2014 | Donor Retention, Fundraising

In 2013, the Center for Nonprofit Resources and Philanthropy reported that the overall donor retention rate was approximately 41%.  For first-time donors, it was only 27%.  Nonprofits are missing the mark when it comes to celebrating new donors and...
Using Science to Improve the Art of Fundraising

Using Science to Improve the Art of Fundraising

by Mary Hackett | Jul 22, 2014 | Donor Data Analytics, Fundraising

Every fundraiser knows there’s an art and a science to generating revenue.   For a long time, I used to think the art of fundraising was much more fun than the science, but the more solicitations and years in the field under my belt, the more I appreciated the...

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Recent Posts

  • Improving Operations, Part 5: Ramping Up Fundraising Reports
  • Improving Operations, Part 4: Dust Off and Update Your Fundraising Policies
  • Improving Operations, Part Three: 4 Ways to Tackle Gift Cleanup
  • Improving Operations, Part Two: Database Cleanup of Constituents
  • Improving Operations, Part 1: Updating Acknowledgement Letters

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