by Mary Hackett | Aug 7, 2014 | Donor Retention, Fundraising
In 2013, the Center for Nonprofit Resources and Philanthropy reported that the overall donor retention rate was approximately 41%. For first-time donors, it was only 27%. Nonprofits are missing the mark when it comes to celebrating new donors and...
by Mary Hackett | Jul 22, 2014 | Donor Data Analytics, Fundraising
Every fundraiser knows there’s an art and a science to generating revenue. For a long time, I used to think the art of fundraising was much more fun than the science, but the more solicitations and years in the field under my belt, the more I appreciated the...
