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Using Science to Improve the Art of Fundraising

Using Science to Improve the Art of Fundraising

by Mary Hackett | Jul 22, 2014 | Donor Data Analytics, Fundraising

Every fundraiser knows there’s an art and a science to generating revenue.   For a long time, I used to think the art of fundraising was much more fun than the science, but the more solicitations and years in the field under my belt, the more I appreciated the...

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