by Mary Hackett | May 1, 2015 | Diagnostics
A healthy database leads to robust fundraising. We hear from organizations all over the country, they desperately want to do donor data analytics. They want to transition to a proactive fundraising strategy, but they don’t think their data is healthy enough or...
by Mary Hackett | Oct 22, 2014 | Fundraising, Fundraising Strategy
Over the last few weeks I have sat alongside board members, leadership and program experts in strategic planning sessions for several organizations. Something I noticed happened at nearly every gathering: I was apologizing for bringing a “revenue lens” to...
by Mary Hackett | Aug 10, 2014 | Donor Data Analytics, Donor Retention, Fundraising
You might remember a groundbreaking report that came out earlier this year. Under Developed is a national study highlighting the challenges that are facing fundraisers and fundraising efforts. The report concluded that nonprofits are stuck in an unhealthy cycle...
by Mary Hackett | Aug 7, 2014 | Donor Retention, Fundraising
In 2013, the Center for Nonprofit Resources and Philanthropy reported that the overall donor retention rate was approximately 41%. For first-time donors, it was only 27%. Nonprofits are missing the mark when it comes to celebrating new donors and...
by Mary Hackett | Mar 17, 2014 | Fundraising
I will never forget my very first face-to-face solicitation out on my own. I was raising money for an incredible children’s museum that made tremendous impact in my community, and it was my first job as a fundraiser. I think back to that day and cringe! The...
