by Mary Hackett | Aug 10, 2014 | Donor Data Analytics, Donor Retention, Fundraising
You might remember a groundbreaking report that came out earlier this year. Under Developed is a national study highlighting the challenges that are facing fundraisers and fundraising efforts. The report concluded that nonprofits are stuck in an unhealthy cycle...
by Mary Hackett | Aug 7, 2014 | Donor Retention, Fundraising
In 2013, the Center for Nonprofit Resources and Philanthropy reported that the overall donor retention rate was approximately 41%. For first-time donors, it was only 27%. Nonprofits are missing the mark when it comes to celebrating new donors and...
by Mary Hackett | Mar 4, 2014 | Donor Retention
There are two great things about utilizing your organization’s donor retention rate as a temperature check for your development program. Firstly, you are measuring participation rates, which is a powerful way to understand how many of your donors are actually giving...
