What are donor data analytics and how exactly can it help me increase revenue? It’s a common question we get from nonprofits all over the country. Analytics is the process of studying, examining and modeling your donor data to help you understand exactly how donors are financially engaging with your organization.
Today we share with you part one of a new Vlog series to help you do your own donor data analytics with your database. This 5-part series will focus on:
- Annual Giving
- Major Giving
- Acquisition
- Retention and Recapturing Donors
- Departmental Structure and Strategy
- Constituent ID
- First gift date
- First gift amount
- First gift appeal